You’ve executed the interviews – informative weren’t they will? It’s now time to put that information that is certainly in your head down on paper, and pull all of it together into a complete photo.

This article follows on from our previous document which offered tips on how to carry out the interviews themselves. Here we give you some possible techniques to make use of whilst analyzing your interviews, helping mould your outcomes into something tangible.

Style your studies into a communication

After interviews you’ll find that curious about lots of interesting thoughts and ideas bouncing around the head, but more than likely in simply no clear framework. The benefits will be much easier to understand and convey to others if they are ordered into a crystal clear narration.

The easiest method to do this to achieve this is to place everything down on paper and sift through the results to generate a final unified story.

Post-it notes & a light board

* Put all the concepts, suggestions and findings you found in each interview onto post-it notes (each point need to be on its own note).
* Stay away from long phrases as you should be able to quickly scan it and know what it refers to, each post-it should only contain about 10 phrases.
* Feel free to use brief quotes or perhaps simple summaries if that they sum up the finding well.
* Add a number or perhaps an interviewee name for the corner so you can keep track where each sticky came from.
* If you evaluated people out of differing teams (for case in point new and returning customers) patterns will probably be easier to place if you put a symbol on each post-it (or used coloration co-ordinated post-its) to show which usually group they belonged to.

After the interviews you’ll know the common designs that seem through the selection interviews, so complete the post-its around and group them accordingly.

Take some time with this, you may find the initial groupings modification over time. This is often called a great ‘affinity diagram’. An advantage of using post-its is that you’ll the whole of your effects at once, rather than seeing a small part on the screen any kind of time one time. Experiencing the ‘big picture’ will allow you to visualise the proceedings more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the overall flexibility to make further changes to the diagram if and when needed.

For anyone who is able to, try this on a bright white board. This has 2 advantages:

* You can actually draw rings around the categories, and add réflexion where needed.
* The post-its usually stick and stay to need them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re building a visual representation (almost a mind map) of the end result. Once really visualized, you will find it’ll help to make a lot more sense.

Don’t forget for what reason you had been conducting the interviews

The first document emphasized the necessity to have a definite goal when ever conducting the interviews:

“The aims of interviews in order to discover:

2. Users’ goals and needs.
* How users finished tasks with your site (or would carry out if operation was available).
* What users think the site provides them (and what more they will really want/need). ”

This could act as a good framework to work with your findings, and should be remembered although conducting the analysis. Yet keep in mind that beauty of interviews is usually their flexibility so if you truly feel placing an alternative solution focus on the results makes clear your results, you can do hence.

Bounce your ideas off someone else

Stand in front of your post-its and discuss your studies through with someone (or several people). Encourage concerns. You will not be capable of answer every single question, however you will find in which gaps in your explanations happen to be. Talking throughout your findings will likely help further clarify your opinions, and you’ll understand where the spaces are in the overall picture.

You may also find bouncing recommendations off those that didn’t go to the selection interviews useful. Seeing the results with somebody with a distinct perspective from your can generate ideas you may not have considered or else.

Take your time

You will find the first couple of hours will be filled up with a madness of publishing and collection post-its, you should then rest on the consequence. You will find your subconscious helps keep on working away at the problems, and you might well locate you wake up with additional ideas, or perhaps when going for a soak within a bath, or perhaps on the walk home… There always exists further parts to add, and changes to be created to your affinity diagram.

Producing your studies from interviews is like having a photograph by hand. It takes some if you run through the method then the final result is less it should be. Take your time over the every single stage, you will get been given an outstanding amount details to method during the interviews, so ensure all kinds of things relevant gets down and a clear general message is capable of develop.


Once you aren’t done it just leaves the ‘simple’ couple of:

* Producing whatever changes are had to your site
2. Producing personas
* The diagnosis of problems with your site
* Directing fresh design concepts

another one of this thousands of complications interviews may feed extremely useful facts into But these “small” problems might be made easier knowing the hard work are going to pay off come go live.

As stated in the previous content “interviews are an easy way to find in-depth information about your users”, just remember that more work is needed than expected to get those fabulous results.

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